By: Digital Lookout
The closed group bidding strategy has become more of a viable option since the removal of trademark protection on google, after all, much better to have affiliates there than competitors! I agree on...
View ArticleBy: murfster
Hi all, Further to this, i agree with the principle of brand protection in this instance, as in particularly competitive markets this will help keep the competition outside of the top 4 listings....
View ArticleBy: Picky Boot
Sometimes we can allow the closed group affiliate for brand bidding. Where the competition is relatively high. Obviously they can reach their targets without seeming to pay a higher cost to do it.
View ArticleBy: jatiN mahindrA doT coM » Reputation Management for Affiliate Marketing
[...] to know how current affiliates are representing the merchant’s brand. Affiliates become the “face of the brand†for those consumers interacting. However, in many cases, there are very...
View ArticleBy: Bingo
I agree with the above piece. I think under no circumstance affiliate brand bidding will be positive.
View ArticleBy: Southampton bookkeeper and accountant
I agree – its a real concern that others will basically be able to hijack my brand for their own purposes Good post
View ArticleBy: centralmarketing
I agree, I also have found brand bidding appearing in social media sites so have started amending ts & cs for clients to prevent affiliate brand use in social media post titles. Any thoughts on...
View ArticleBy: TestCountry
Id be more tempted to try and cover my brand terms with product specific sites and ads where possible or potentially set up some sub brands to take over the space for me, that way, you are still...
View ArticleBy: ADAM LAURIE
I’m not sure i agree that all affiliate brand bidding will be negative. If controlled in the right way you could use it to benefit your company/campaigns.
View ArticleBy: Cartridge Save
If you want to motivate your top earners even more you’ve got to set up an incentive. If they have a chance to get more money they’ll definitely be more effective in their performance and you’ll be...
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